IT & Systems Background
Over a decade working in IT support, systems administration, and enterprise software — the foundation that lets me build sites that don't break.
About
Meet the person behind your website.
Texas Hill Country Web Solutions is run by one person → Daniel Frick. When you hire me, you work with me directly from the first call to launch day and beyond.
The Story
Why I started Texas Hill Country Web Solutions.
I started Texas Hill Country Web Solutions because I noticed the websites of local small business owners around the region weren't updated to marketing standards — which was hurting their online presence. Most of those sites were built on major DIY SaaS platforms. Knowing how hard it already is for small businesses to compete with corporate chains, I thought I could help level the playing field.
After more than a decade working in IT and web development, I saw the same thing over and over: running a small business is hard enough without also having to figure out SEO — and now AEO on top of that — plus how to properly structure a website. Plenty of great businesses have loyal customers who find them through word of mouth, but when a new customer hears about them and hits Google, they come up empty. That's a fixable problem, and that's exactly what I built THCWS to fix.
Every site I build is a one-time investment with transparent pricing. Hosting and care plans are optional, not required. And because I'm the only person on the project, there's no account manager, no handoff, no runaround — just me, your site, and a clear path to launch.
Experience
Built on a decade of hands-on tech work.
Real experience across IT, development, and local marketing — not just templates and theory.
Hands-on Web Development
I write the HTML, CSS, and JavaScript myself — no drag-and-drop builders, no bloated templates. Your site loads fast because there's nothing extra in it.
Local SEO & Analytics
Google Business Profile, GA4 tracking, keyword-optimized content, and modern AEO best practices — so your site shows up where local customers are actually looking.
Hill Country Roots
Based in San Marcos. Built for the Hill Country.
I live and work in San Marcos, Texas. I know the Hill Country because I'm in it every day — from coffee shops on The Square to the businesses lining I-35 and the small towns out Highway 12. When I build a website for a local business, I'm not parachuting in from somewhere else. I understand your customers because I am your customer.
My service area stretches across the core of the Hill Country: San Marcos, New Braunfels, Wimberley, Kyle, Buda, and the communities in between. If you're within an hour of downtown San Marcos, chances are I've already driven through your town.
How I Work
Transparent. Direct. Done on time.
Here's what working with me actually looks like.
One Point of Contact
You talk to me — not a sales rep, not a project manager, not a team of contractors. Same person from the first call to the final launch and every update after.
Fixed Pricing, No Surprises
You get a quote up front, and that's what you pay. Hosting and care plans are optional — never bundled in to inflate the bill. If you don't need it, you don't buy it.
Fast, But Not Rushed
Most sites go live within 10–14 days once I have your content. That's fast because I know what I'm doing — not because I'm cutting corners.
What I Believe
What you can expect from me.
Plain English, always.
I'll explain what I'm doing and why — in normal words. No jargon to make myself sound smarter, no confusion about what you're paying for. If I can't explain it clearly, I don't fully understand it yet.
Your site, your business.
You own everything — domain, files, code. If you ever want to take it somewhere else, the door is open. I build for clients, not contracts that hold them hostage.
Fixed pricing. Period.
The quote you get is the price you pay. No surprise add-ons, no "the scope changed" emails halfway through the project. If something genuinely needs to be added, we talk about it before any work happens.
Local matters.
I'd rather have ten happy Hill Country businesses than a hundred faceless contracts. Word travels fast around here, and I'd like that word to be "good."
Get In Touch
Ready to grow your business online?
Tell me about your business and what you need. I usually reply within one to two business days — no pressure, no spam, ever.
Book a Call
Location
San Marcos, TX — Serving the Texas Hill Country
Response Time
Usually within 1–2 business days